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新亚什兰品牌形象助力公司加速发展

发布时间:2016-10-03

2016年10月3日,肯塔基州科温顿市– 今天,亚什兰在面向未来的征途中又往前迈进了一步。在拆分胜牌之后,新亚什兰进一步提升了公司战略,以“一家致力于解决难题的公司”(Always Solving™)形象全新亮相,配合全新的企业文化将助力继续把亚什兰打造成世界顶尖的特种化学品公司。


“自从宣布把亚什兰和胜牌拆分为两家伟大的独立上市公司那天起,我们即开始了一段思虑周全且坚定不移的征途,” 亚什兰董事会主席及首席执行官武威忠先生说。“今天,我们两家公司不仅强大、独立,而且都是业内的领军者,未来一片光明。” 


武威忠先生和他的全球管理团队制定了一套有竞争力的公司战略,授权亚什兰每个化学品事业部可以自主制定全方位的战略方向、定位和策略。每个业务部门将利用各自的解决方案给客户带来真正的可持续的价值。亚什兰全球团队将共同打造一个高绩效的组织,专注创新、卓越的商业表现、世界级的营运和严格的资金分配。亚什兰将继续以安全、合规、负责任的营运、致胜战略和高绩效的组织作为立足之本。亚什兰将继续通过产品创新和销售机遇加速增长,在实现成本有效性的同时获取应有的价值。


在此次变革的过程中,亚什兰向公众发布了全新的品牌标识-“一家致力于解决难题的公司” (Always Solving™)- 彰显了亚什兰的企业定位,突出了服务领域横跨医药、汽车、个人护理、涂料、胶黏剂、生物功能性等领域的亚什兰人。


“今天的亚什兰可以郑重地告诉世界我们是谁,我们与众不同。亚什兰人激情满怀、坚韧不拔,善于用切实可行、创新优质的方案解决应用化学领域的难题,勇攀高峰,提高各行业客户的竞争力,”亚什兰全球市场和业务传播总监Carolmarie Brown女士说。


新的企业定位表明了亚什兰作为客户的真心伙伴如何为他们提供定制的解决方案并带来巨大的价值。具体而言,亚什兰将专注于研发医药、个人护理和涂料等产品以提升公司在这些市场的地位。


从此以后,亚什兰人将利用在特种化学品领域所拥有的出类拔萃的能力通过严格的战略规划让客户的产品和应用更高效、更适用、更迷人、更可靠且更盈利。这五种特质在不同行业有着不同的表现形式。总而言之,亚什兰全球员工始终在解决难题,帮助客户改善他们产品的各个方面。“在亚什兰,我们把不同背景、不同文化、不同想法的人们聚集在一起,朝着共同的目标奋斗。”亚什兰高级副总裁及化学品事业部总裁Luis Fernandez-Moreno先生说。


在发布全新战略和品牌形象的同时,亚什兰全新的企业文化也同期亮相。亚什兰理念是“尊重、保护和回馈我们的伙伴、公司、股东、社区和地球家园。”


亚什兰理念将助力业务增长,把公司变成一个员工们热爱的大家庭。安全、诚信、合作和激情将每天指引着大家的行为。

“我们的愿景是提供富有创意的解决方案,让世界变得更美好。大家对于如何营运、思考、管理、激励和行动来实现该愿景都抱有共识。”武威忠先生说。


亚什兰将坚定不移地致力于安全、合规和负责任地营运 ,一如既往地诚信经营、给予人类和世界充分的尊重。亚什兰已正式承诺持续改善所有工厂、工艺和产品的环境、健康、安全和安保的表现。亚什兰全球46家工厂已获得责任关怀认证,其中包括今年上半年获得该认证的3家工厂。


关于亚什兰
亚什兰全球控股公司 (纽交所: ASH) 是一家全球顶尖的特种化学品公司,为个人消费品和工业品市场服务,如胶黏剂、建筑涂料、汽车、建筑施工、能源、食品和饮料、个人护理和医药等。亚什兰拥有5000多名激情满怀、坚韧不拔的难题解决者-从知名科学家、研发化学家到才华横溢的工程师和工厂操作工-亚什兰人善于用切实可行、创新优质的方案解决应用化学领域的难题,服务100多个国家的客户。亚什兰是胜牌公司(纽交所:VVV)的最大股东,胜牌是一家顶尖的消费品润滑油产品供应商。如欲了解更多信息,请访问ashlandchina.com.

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